A close-up of a cat grooming itself.

The ad opens with a close-up of a tabby cat grooming its paw. Text appears, introducing 'Waggel Pet Insurance.' The scene shifts to a man, Jordan, in a kitchen with his cat, Bear. Jordan interacts with Bear, offering it a treat. The cat performs tricks, standing on its hind legs. Jordan smiles and talks about how Bear's health issues were stressful but that Sarah, a customer champion at Waggel, helped him. The ad concludes with Jordan and Bear, and the Waggel logo and tagline.