Explore VR YouTube ads and video campaigns

#1627 YouTube advertiser by spendTravel HospitalitySwedenVerify on Google Ads Transparency Center

VR operates high-speed passenger train services in Sweden, running routes between Stockholm and Gothenburg. With 16 ads and 37.9M views across 5 markets, its YouTube advertising highlights intercity train travel, booking options, onboard experiences, and traveling between major Swedish destinations.

Est. total spend
$190K – $1.3M
All-time, estimated range
Ads indexed
16
Total views
37.9M
Markets
5
Countries the ads ran in

Most-viewed VR YouTube ads

Top 16 by views · list updated

VR — VR - Boka snabbtåget Stockholm till Göteborg (YouTube video ad)0:15

VR

VR - Boka snabbtåget Stockholm till Göteborg

9.2M views
VR — VR - Tåg. Lite bättre. (YouTube video ad)0:05

VR

VR - Tåg. Lite bättre.

8.8M views
VR — VR — Tåg. Lite bättre. (YouTube video ad)0:15

VR

VR — Tåg. Lite bättre.

8.2M views
VR — VR Tåg — Lite Bättre (YouTube video ad)0:06

VR

VR Tåg — Lite Bättre

5.7M views
VR — VR - Train Travel (YouTube video ad)0:06

VR

VR - Train Travel

4.9M views
VR — VR - Train Travel to Gothenburg and Stockholm (YouTube video ad)0:06

VR

VR - Train Travel to Gothenburg and Stockholm

4M views
VR — Stockholm vs. Gothenburg: A VR Train Journey (YouTube video ad)0:44

VR

Stockholm vs. Gothenburg: A VR Train Journey

507.2K views
VR — VR Train - Your Mobile Office (YouTube video ad)0:16

VR

VR Train - Your Mobile Office

506.3K views
VR — VR Train Travel - Stockholm to Gothenburg (YouTube video ad)0:37

VR

VR Train Travel - Stockholm to Gothenburg

444K views
VR — VR Train Travel Experience (YouTube video ad)0:22

VR

VR Train Travel Experience

426.4K views
VR — VR - Summer Train Travel (YouTube video ad)0:15

VR

VR - Summer Train Travel

340.2K views
VR — VR - Trevligare resa (YouTube video ad)0:47

VR

VR - Trevligare resa

311.8K views
VR — VR Sommarrea! 149 kr (YouTube video ad)0:15

VR

VR Sommarrea! 149 kr

213K views
VR — Agent Homo Investigates: Are all men in Gothenburg named Glenn? (YouTube video ad)0:37

VR

Agent Homo Investigates: Are all men in Gothenburg named Glenn?

168.5K views
VR — VR Train Travel - A Family Journey (YouTube video ad)0:49

VR

VR Train Travel - A Family Journey

37.8K views
VR — VR - Boka snabbtåget (YouTube video ad)0:10

VR

VR - Boka snabbtåget

33.9K views

About VR

VR operates high-speed passenger train services in Sweden, primarily serving the major route between Stockholm and Gothenburg. Originally established as MTRX (MTR Express), the long-distance rail operator was acquired in May 2024 by Finland's state-owned VR Group. The company offers intercity passenger rail transportation, ticket booking, and onboard food and beverage services.

Company
VR Snabbtåg Sverige AB
Category
High-speed train service
Headquarters
Sweden
Advertises in
5 countries

VR YouTube ads — FAQ

VR, legally known as VR Snabbtåg Sverige AB, is a high-speed passenger train operator in Sweden. The company provides intercity rail travel primarily connecting Stockholm and Gothenburg, along with ticket booking and onboard food and beverage services.
VR's YouTube ads center on booking high-speed train travel between Stockholm and Gothenburg. Recurring themes include the overall travel experience, using the train as a mobile office, and promoting their service quality under the message of train travel made a little better.
VR uses a mix of vertical video formats and horizontal spots on YouTube. The majority of its advertisements are short videos lasting up to 15 seconds, alongside some longer commercials running between 31 and 60 seconds.
VR advertises exclusively in Swedish on YouTube, targeting rail passengers traveling within Sweden.
AdSee has indexed 16 YouTube ads from VR, with 37.9M views in total, shown in 5 countries.
VR's YouTube ads in the AdSee library ran most often in Sweden, Spain, Denmark, Norway and Finland.
AdSee estimates VR's YouTube ad spend at $190K – $1.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by VR.
The most-viewed VR ad in the AdSee library is “VR - Boka snabbtåget Stockholm till Göteborg”, with 9.2M views on YouTube.
VR's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR18355614522774913025?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.