The opening shot of a cemetery with white crosses, immediately followed by a controversial quote attributed to Donald Trump.
The video opens with a drone shot over a cemetery filled with white crosses. Text appears, quoting Donald J. Trump. This transitions to a news article headline from The Atlantic, with the text 'Americans Who Died in War Are ‘Losers’ and ‘Suckers’' highlighted. The article text is then shown in closer detail, with 'losers' highlighted. The video then shows close-ups of three individuals identified as a 'Gold Star Mother' and a 'Gold Star Father', speaking emotionally. Interspersed are images of fallen soldiers, including LCPL Alexander Scott Arredondo and SGT James A. Ayube II, with their names and 'Killed in Action' displayed. The ad concludes with a black and white image of Donald Trump with the text 'NEVER AGAIN' and disclaimers about the ad being paid for by VoteVets.org.
