The man's pained expression and the prominent Voltaren logo.

The ad opens with a man looking down, seemingly in pain, with a blurred background of nature. The scene then shifts to a close-up of a hand reaching into a cabinet and picking up a tube of Voltaren gel. The next scene shows the man's back with a graphic representation of pain in his lower back, which is then targeted by animated blue spheres. The final scenes show the product packaging and text overlays about the product's benefits and price.