The question "Wat zijn de voordelen van elektrisch rijden?" (What are the advantages of electric driving?) appears on screen.

The ad opens with a shot of an electric car driving on a road next to a body of water. Text appears on screen. The scene then cuts to a man driving the car, looking thoughtful. More text appears on screen, including a website address. The final scene shows the man standing between two Volkswagen electric cars, gesturing. The Volkswagen logo is visible throughout.