The glowing "PRO" text and the sleek design of the smartphone in the opening seconds.

The ad opens with a close-up of a smartphone, focusing on its side profile, with the word "PRO" glowing behind it. The scene then transitions to show the "iPhone 16 Pro Max" with a gold finish against a red, swirling background with the Vodafone logo. The phone is shown from the back and then from the front, displaying its screen. The ad concludes with a black screen, followed by text and the Vodafone logo.