Cars stuck in traffic at night with a neon sign.
The ad opens with a shot of cars stuck in traffic at night, with city lights and neon signs in the background. The camera moves inside a car, showing three friends (two women and one man) looking frustrated. The driver, a man, looks at the rear-view mirror and then turns to ask about a plan. The friends discuss the Vivo Easy Lite plan, highlighting its annual nature and installment options. The driver then smiles and expresses his approval. The ad shows a shot of the car parked and then cuts back to the friends inside, cheering as they watch something on a phone. The final scenes show an aerial view of the car, a city skyline with a large billboard, and then a close-up of the Vivo Easy Lite plan details.
