The large, prominent Toyota logo on the dealership exterior.

The ad opens with a shot of the Viva Toyota of Las Cruces dealership exterior, featuring the large Toyota logo. It then transitions to a man, Pedro Hernandez, the General Manager, speaking directly to the camera in front of the dealership. The ad showcases various Toyota vehicles, including a 2026 Toyota 4Runner TRD Off-Road, both exterior and interior shots, and a white Toyota Tundra pickup truck. It also shows a line of new Toyota trucks. A service technician is seen cleaning a Toyota SUV. The ad concludes with a shot of the dealership's exterior and then an end card with the dealership's information.