The first scene shows a premium-looking pen in a gift box.

The video showcases various custom-branded pens in different settings. It starts with a single blue pen in a gift box, then transitions to red pens with 'Donuts by Dominic' branding, followed by yellow pens with a black graphic pattern, and finally a pink and yellow pen with 'POM POM' text. The Vistaprint logo appears at the bottom of each scene. The video ends with the Vistaprint logo on a gradient background.