A stylish loafer floating in mid-air.

The ad opens with a close-up of a tan loafer floating against a neutral background with a large, faint 'V' logo. Text appears: 'VIONIC SHOES'. The shoe then transitions to a scene on a beach where a woman is sitting, wearing Vionic shoes. Text reads: 'MEET UPTOWN VIONIC SHOES'. The ad then shows the shoe floating again with text 'POWERED BY VIO MOTION TECHNOLOGY'. A woman is shown jumping in the air, wearing the shoes, with graphic overlays. Text reads: 'POWERED BY VIO MOTION TECHNOLOGY'. Another woman is shown holding a black shoe, with text 'ULTRA FLEX CONSTRUCTION'. The tan loafer is shown in two pieces, highlighting its collapsible feature. Text reads: 'COLLAPSIBLE FEATURE'. A woman is shown crouching, wearing the shoes. Finally, a display of the loafers in multiple colors appears with the website and tagline.