A sponge with googly eyes appears on screen.

The ad opens with a close-up of a sponge with googly eyes, then transitions to animated characters (spaghetti and meatballs) in a bathtub. It then shows a messy child eating spaghetti, followed by a hand cleaning a dirty plate with a sponge. The animation returns with a boxing character and a spiky character. Finally, a hand squeezes a soapy sponge, and the ad ends with a product shot of Vileda Pro Clean sponges.