The large, bold "Save $600" text is the initial hook.

The ad opens with a dark background and large, faded letters 'VIC'. A white square ad box appears in the center, displaying 'Save $600' and 'No trade-in required. With new line on any myPlan.' Below this is a button that says 'See Offer'. The Verizon logo is at the bottom left. The ad then transitions to show an iPhone 17e, with the text 'iPhone 17e' and 'Feature stacked. Value packed.' above it. The 'Save $600' text and button remain. The Verizon logo and a small 'V' logo are at the bottom. The ad then shows the text 'Pick Up Your New iPhone Today' in a typewriter-style font on a dark background. Finally, a small white square with a red and yellow 'V' logo appears.