Viaplay YouTube Ads: Top Video Campaigns and Commercials

#2460 YouTube advertiser by spendEntertainment MediaSwedenVerify on Google Ads Transparency Center

Viaplay is an online video streaming service by Viaplay Group AB offering live sports broadcasts, original series, movies, and TV programming. Across 8 markets and 22.9M views, its YouTube ads heavily feature live sports offerings, including Formula 1, Premier League football, and PDC Darts subscriptions.

Est. total spend
$252K – $733K
All-time, estimated range
Ads indexed
62
Total views
22.9M
Markets
8
Countries the ads ran in

Most-viewed Viaplay YouTube ads

Top 20 by views · list updated

See all 62 Viaplay ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

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About Viaplay

Viaplay is an online video streaming platform owned by Swedish media company Viaplay Group AB. The service offers live sports broadcasts, original series, movies, and television programming to subscribers in the Nordic region, the Netherlands, and selected international markets. Originally launched in 2007 as Viasat On Demand, the platform was rebranded to Viaplay in 2011.

Company
Viaplay Group AB
Category
Video streaming service
Headquarters
Sweden
Advertises in
8 countries

Viaplay YouTube ads — FAQ

Viaplay is an online video streaming service owned by the Swedish media company Viaplay Group AB. It offers live sports broadcasts, original series, movies, and television programming to subscribers.
Viaplay's YouTube ads primarily promote live sports streaming and subscriptions. Frequent themes highlight coverage of Formula 1 races, Premier League football, and PDC darts tournaments.
Viaplay mostly uses horizontal video formats alongside some vertical Shorts-style ads. In terms of length, the ads are predominantly short spots lasting up to 15 seconds, followed by 16- to 30-second videos.
Viaplay's YouTube ads are presented in Dutch.
AdSee has indexed 62 YouTube ads from Viaplay, with 22.9M views in total, shown in 8 countries.
Viaplay's YouTube ads in the AdSee library ran most often in the Netherlands, Germany, Belgium, India and Turkey. In total they were shown in 8 countries.
AdSee estimates Viaplay's YouTube ad spend at $252K – $733K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Viaplay.
The most-viewed Viaplay ad in the AdSee library is “ViaPlay - Volg Formula 1® live”, with 2.7M views on YouTube.
Viaplay's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR09397984997425545217?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.