Explore Viaplay YouTube Ads and Creative Campaigns

#1207 YouTube advertiser by spendEntertainment MediaDenmark

Viaplay is a subscription streaming service offering live sports, movies, TV series, and Nordic originals. Across 2 markets, its YouTube video advertising generates 63.9M views across 100+ ads. Campaigns prominently feature major sports coverage like Premier League, Formula 1, and UEFA Champions League alongside popular reality TV and drama series.

Est. total spend
$703K – $2.0M
All-time, estimated range
Ads indexed
150
Total views
63.9M
Markets
2
Countries the ads ran in

Most-viewed Viaplay YouTube ads

Top 20 by views · list updated

Viaplay — ViaPlay - UEFA Champions League (YouTube video ad)0:20

Viaplay

ViaPlay - UEFA Champions League

4.5M views
Viaplay — Formula 1 Live on Viaplay (YouTube video ad)0:15

Viaplay

Formula 1 Live on Viaplay

4.4M views
Viaplay Danmark — Viaplay — Ubetaleleg underholdning (YouTube video ad)0:20

Viaplay Danmark

Viaplay — Ubetaleleg underholdning

3.1M views
Video ad upload channel for 540-635-3422 — Viaplay — Championship Games in May (YouTube video ad)0:06

Video ad upload channel for 540-635-3422

Viaplay — Championship Games in May

2.2M views
Viaplay Danmark — Viaplay — Ubetalelig underholdning (YouTube video ad)0:20

Viaplay Danmark

Viaplay — Ubetalelig underholdning

2.1M views
Viaplay — 3F Superliga on Viaplay (YouTube video ad)0:25

Viaplay

3F Superliga on Viaplay

1.9M views
Viaplay — Outlander - Stream Now on Viaplay (YouTube video ad)0:17

Viaplay

Outlander - Stream Now on Viaplay

1.7M views
Viaplay — Premier League — Køb nu på Viaplay (YouTube video ad)0:15

Viaplay

Premier League — Køb nu på Viaplay

1.4M views
Viaplay — Robinson Ekspeditionen - Overlev sammen. Vind alene. (YouTube video ad)0:20

Viaplay

Robinson Ekspeditionen - Overlev sammen. Vind alene.

1.3M views
Viaplay — Vivi & Isabell: Os mod Verden (YouTube video ad)0:20

Viaplay

Vivi & Isabell: Os mod Verden

1.2M views
Viaplay — Viaplay - UEFA Champions League (YouTube video ad)0:20

Viaplay

Viaplay - UEFA Champions League

1.2M views
Viaplay — Robinson Ekspeditionen - Overlev sammen. Vind alene. (YouTube video ad)0:20

Viaplay

Robinson Ekspeditionen - Overlev sammen. Vind alene.

1.2M views
Viaplay — Paradise Hotel — Stream Nu (YouTube video ad)0:20

Viaplay

Paradise Hotel — Stream Nu

1.1M views
Viaplay Danmark — Viaplay — Ubetaleleg underholdning (YouTube video ad)0:20

Viaplay Danmark

Viaplay — Ubetaleleg underholdning

1M views
Viaplay — Elbæks - Mæglere for Millioner (YouTube video ad)0:20

Viaplay

Elbæks - Mæglere for Millioner

917.6K views
Viaplay — Viaplay — Betinia LIGA (YouTube video ad)0:10

Viaplay

Viaplay — Betinia LIGA

888.6K views
Viaplay — Formula 1® on Viaplay - New Season, New Rules (YouTube video ad)0:15

Viaplay

Formula 1® on Viaplay - New Season, New Rules

840.8K views
Viaplay Danmark — Viaplay - UEFA Champions League (YouTube video ad)0:15

Viaplay Danmark

Viaplay - UEFA Champions League

825.1K views
Viaplay — Outlander - Ny sæson kun på Viaplay (YouTube video ad)0:20

Viaplay

Outlander - Ny sæson kun på Viaplay

824.8K views
Viaplay Danmark — MasterChef - Stream Nu (YouTube video ad)0:06

Viaplay Danmark

MasterChef - Stream Nu

808.2K views

See all 150 Viaplay ads

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About Viaplay

Viaplay is a subscription video-on-demand service offering live sports, movies, TV series, and original Nordic programming to consumers in Denmark. The Danish market operation is managed by Viaplay Group Denmark A/S. Its parent company is the Swedish media conglomerate Viaplay Group AB (formerly NENT Group).

Company
Viaplay Group Denmark A/S
Category
Subscription video streaming service
Headquarters
Denmark
Advertises in
2 countries

Viaplay YouTube ads — FAQ

Viaplay advertises its subscription video-on-demand service. Operated in Denmark by Viaplay Group Denmark A/S, the platform promotes live sports broadcasts, popular TV series, movies, and original Nordic programming.
Viaplay's YouTube ads focus heavily on live sporting events, such as the UEFA Champions League, Premier League, Formula 1, and 3F Superliga. Other campaigns highlight streaming entertainment and series like Outlander and Robinson Ekspeditionen.
Viaplay relies predominantly on horizontal video ads, alongside a smaller share of vertical formats. The ads are typically short spots lasting 30 seconds or less.
Viaplay advertises primarily in Danish, reflecting its Danish market focus. It also features video ads in Swedish and Norwegian.
AdSee has indexed 150 YouTube ads from Viaplay, with 63.9M views in total, shown in 2 countries.
Viaplay's YouTube ads in the AdSee library ran most often in Denmark and Sweden.
AdSee estimates Viaplay's YouTube ad spend at $703K – $2.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Viaplay.
The most-viewed Viaplay ad in the AdSee library is “ViaPlay - UEFA Champions League”, with 4.5M views on YouTube.

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.