viaBOVAG.nl YouTube ads and video campaign examples

#3764 YouTube advertiser by spendAutomotiveNetherlandsVerify on Google Ads Transparency Center

viaBOVAG.nl is an online marketplace for new and used vehicles in the Netherlands, connecting consumers with certified dealers. Its video advertising footprint spans 30+ YouTube ads and 10.2M views across 18 markets. Campaigns focus on vehicle comparisons, car reviews, model spotlights, and buyer support services.

Est. total spend
$30.6K – $356K
All-time, estimated range
Ads indexed
33
Total views
10.2M
Markets
18
Countries the ads ran in

Most-viewed viaBOVAG.nl YouTube ads

Top 20 by views · list updated

See all 33 viaBOVAG.nl ads

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About viaBOVAG.nl

viaBOVAG.nl is an online marketplace for new and used vehicles in the Netherlands, founded in 2018 by the Dutch mobility trade association BOVAG and financial services provider Bovemij. The platform allows certified BOVAG dealers to sell cars, motorcycles, bicycles, and camping vehicles to Dutch consumers with built-in warranty options. It also offers vehicle valuation tools, online car sales services, and trade-in support.

Company
viaBOVAG B.V.
Category
Vehicle marketplace
Headquarters
Netherlands
Advertises in
18 countries

viaBOVAG.nl YouTube ads — FAQ

viaBOVAG.nl is a Dutch online vehicle marketplace founded by the mobility association BOVAG and Bovemij. The platform advertises new and used cars, motorcycles, bicycles, and camping vehicles from certified dealers, alongside valuation tools and trade-in services.
viaBOVAG.nl's YouTube ads focus on car reviews, model comparisons, and vehicle recommendations, such as budget hatchbacks and spacious family cars. Campaigns also promote the brand as a helpful automotive resource for Dutch drivers.
viaBOVAG.nl relies primarily on vertical video formats like YouTube Shorts, with a smaller portion of horizontal videos. Durations are evenly spread across short clips under 15 seconds, mid-length videos, and spots running over a minute.
viaBOVAG.nl advertises entirely in Dutch, reflecting its focus on car buyers and drivers in the Netherlands.
AdSee has indexed 33 YouTube ads from viaBOVAG.nl, with 10.2M views in total, shown in 18 countries.
viaBOVAG.nl's YouTube ads in the AdSee library ran most often in the Netherlands, Belgium, Germany, Austria and Hungary. In total they were shown in 18 countries.
AdSee estimates viaBOVAG.nl's YouTube ad spend at $30.6K – $356K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by viaBOVAG.nl.
The most-viewed viaBOVAG.nl ad in the AdSee library is “viaBOVAG.nl - De helpende hand van rijdend Nederland”, with 7.4M views on YouTube.
viaBOVAG.nl's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR18199779605898854401?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.