The initial shot of stylish clothing and the prominent Vestiaire Collective logo.

The ad opens with a shot of clothes hanging on racks, with the Vestiaire Collective logo superimposed. A woman walks into frame, looking at the clothes. The scene then shifts to the woman taking a photo of a red dress with her phone. Next, a woman is shown sitting on a couch in a stylish living room, looking at her phone. The price displayed on screen changes from £76 to £770. The ad concludes with a close-up of a smartphone displaying a Louis Vuitton travel bag on the Vestiaire Collective app, with the brand's logo and app store download buttons visible.