The man speaking directly to the camera with a friendly smile.

The ad opens with a young man sitting in a chair, speaking directly to the camera. He is then shown with two other men sitting outside a building. The scene shifts to the man pointing to a broken window and door, then to footage of police officers inside a studio. The ad concludes with the man and one of the other men standing together in a studio, with the Verisure logo appearing at the end.