The initial bright red background and "Activá Con 50%" text.

The ad opens with a bright red background and a starburst shape with the text "Activá Con 50%". This transitions to a black background with a security camera and the text "BLACK FRIDAY 50% OFF EN LA INSTALACIÓN". The next scene shows various Verisure security system components. The ad concludes with text about protecting your home and the Verisure logo.