The large "0€" graphic and the initial apology and quick dialogue.

The ad opens inside an elevator with three people. A pink starburst graphic with "0€" is prominently displayed on the left. A woman in a pink sweater is looking at her phone. A man in a tan jacket and pink beanie is talking to her. Another man in glasses is also in the elevator. The elevator doors open and close. The scene transitions to a wider shot of the elevator interior, focusing on the people and the brand logo. The pacing is quick, with rapid cuts between shots of the individuals.