The animated mascots and bold Japanese text immediately capture attention.

The ad opens with two mascots, one blue and striped, the other a furry blue monster, against a bright blue background with text. It transitions to show a UQ WiMAX router plugged into a wall socket, then footage of construction workers on a site, followed by a point-of-sale transaction with a scanner and smartphone, and finally a woman in a bright green jacket interacting with people in a modern office setting. The ad concludes with contact information and a website prompt.