UpToDate YouTube Ads and Video Campaigns

#1561 YouTube advertiser by spendHealthcareUnited StatesVerify on Google Ads Transparency Center

UpToDate is an evidence-based clinical decision support platform providing healthcare professionals with medical knowledge and treatment recommendations. Its YouTube advertising footprint includes 30+ ads and 27.9M views across 44 markets, focusing heavily on physician perspectives and essential medical information resources.

Est. total spend
$55.8K – $1.4M
All-time, estimated range
Ads indexed
33
Total views
27.9M
Markets
44
Countries the ads ran in

Most-viewed UpToDate YouTube ads

Top 20 by views · list updated

See all 33 UpToDate ads

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About UpToDate

UpToDate is an evidence-based clinical decision support platform that provides medical professionals and healthcare institutions with current medical knowledge, drug database resources, and treatment recommendations at the point of care. Founded in 1992 by Dr. Burton Rose and Dr. Joseph Rush, the service serves clinicians in over 190 countries via subscriptions. The company was acquired in 2008 by global professional information services company Wolters Kluwer and operates within its Health division.

Company
UpToDate, Inc.
Category
Clinical decision support software
Headquarters
United States
Advertises in
44 countries

UpToDate YouTube ads — FAQ

UpToDate advertises its evidence-based clinical decision support platform. Operating under Wolters Kluwer, UpToDate provides physicians and healthcare professionals with current medical information, point-of-care treatment recommendations, and drug database resources.
UpToDate's YouTube ads focus on delivering evidence-based clinical knowledge and medical information tools to healthcare providers. Several campaigns feature testimonials from medical professionals, including cardiologists and physicians discussing how they use the platform.
UpToDate primarily runs horizontal video ads, alongside a smaller portion of vertical formats. Most of its video spots range between 16 and 60 seconds in length.
UpToDate advertises predominantly in English, followed by Spanish and Portuguese campaigns to reach healthcare professionals globally.
AdSee has indexed 33 YouTube ads from UpToDate, with 27.9M views in total, shown in 44 countries.
UpToDate's YouTube ads in the AdSee library ran most often in Canada, the United States, Colombia, Peru and Mexico. In total they were shown in 44 countries.
AdSee estimates UpToDate's YouTube ad spend at $55.8K – $1.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by UpToDate.
The most-viewed UpToDate ad in the AdSee library is “UpToDate by Wolters Kluwer — Stay Up-to-Date with Clinical Information”, with 4.4M views on YouTube.
UpToDate's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12463844975295070209?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.