The ad starts with a dramatic close-up of an eye, immediately followed by the phrase "Buooongiorno mondo!" which creates intrigue.

The ad opens with a close-up of a human eye, then transitions to a mechanical clockwork mechanism, followed by a giant alarm clock. A man is shown struggling with the clock, then running from a monster and through a chaotic environment of flying papers. The scene shifts to a more abstract, glitchy animation of the man running from laser beams and UFOs. Finally, the man is shown in bed, looking distressed, then looking up at a tablet screen displaying a video call with a psychologist. The ad ends with a close-up of the man smiling and the Unobravo logo.