The initial visual of the word "WORK" with a city skyline embedded within it is striking and immediately draws attention.

The video opens with the word "WORK" appearing in large, dark letters with a city skyline at night visible through the negative space. The scene transitions to a close-up of the CN Tower at night, with the word "WORK" still visible in the background. Then, the word "STUDY" appears in large white letters, revealing a daytime aerial view of a city with a large body of water. The camera zooms in on the city, showing buildings and a harbor. The final scenes display the text "MORNING MBA" and "EVENING MBA" over an aerial view of the city, followed by "YOUR CAREER, ACCELERATED." and the Rotman School of Management logo.