The text "Online/hybrid degrees for Military Veterans" immediately targets a specific audience.

The video opens with a split screen. On the left, text reads "Online/hybrid degrees for Military Veterans". Below that, in a yellow bar, it says "CLASSES START SOON!". The University of Maryland Global Campus logo is in the bottom left. On the right, a man in an "ARMY" t-shirt speaks directly to the camera, gesturing with his hands. The screen transitions to show the University of Maryland Global Campus logo and text, then a red screen with "135+ Online Degrees & Certificates" and an "APPLY TODAY" button. The video ends on this screen.