The initial dark, schematic animation of the University of Maryland logo.

The video opens with a dark, schematic animation featuring the University of Maryland logo and engineering diagrams. It transitions to a brighter, animated version of the logo, then shows the A. James Clark School of Engineering name. Next, a student touches a bronze turtle statue on campus. The scene shifts to students in a lecture hall, then a professor lecturing. A ceiling-mounted camera is shown, followed by a split-screen view of a lecture with the professor and students, and a smaller view of another lecture. The video then shows the exterior of the Brendan Iribe Center for Computer Science and Engineering. Finally, it shows students working on projects in a modern lab space, with a laptop and electronic components, and then a group of students in lab coats discussing a device. The ad concludes with the Maryland Applied Graduate Engineering logo and website information.