The initial close-up of a hand covering a face, followed by the dramatic reveal of chalk outlines and a person falling from a chandelier.

The ad opens with a close-up of a person's face being covered by a hand, then transitions to a wide shot of a room with chalk outlines on the floor. A person is seen hanging from a chandelier, then falling. Another person in a Ghostface costume appears, and a house is engulfed in flames. The Ghostface killer is shown walking towards the burning house. The ad features quick cuts and intense imagery, building suspense.