UNICEF YouTube ads and video campaign examples

#525 YouTube advertiser by spendNonprofit PoliticalUnited StatesVerify on Google Ads Transparency Center

UNICEF provides humanitarian and developmental assistance to children and mothers globally, focusing on health, nutrition, safe water, and education. Across 115 markets, its YouTube advertising features 70+ ads with 106M views. These campaigns highlight children's rights, parenting resources, the importance of play, and urgent donation appeals.

Est. total spend
$212K – $5.3M
All-time, estimated range
Ads indexed
72
Total views
106M
Markets
115
Countries the ads ran in

Most-viewed UNICEF YouTube ads

Top 20 by views · list updated

See all 72 UNICEF ads

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About UNICEF

UNICEF (United Nations Children's Fund) is a UN agency providing humanitarian and developmental assistance to children and mothers globally. Originally created in 1946 and headquartered in New York City, the organization operates in more than 190 countries and territories. Its key programs focus on child health, nutrition, safe water, sanitation, education, and disaster relief.

Company
United Nations Children's Fund
Category
Child welfare and humanitarian aid
Headquarters
United States
Advertises in
115 countries

UNICEF YouTube ads — FAQ

UNICEF (United Nations Children's Fund) is a UN agency headquartered in the United States that provides humanitarian and developmental aid to children and mothers globally. On YouTube, UNICEF promotes child welfare programs, including nutrition, safe water, education, and children's rights initiatives.
UNICEF's YouTube ads focus on children's rights, donation appeals to combat child malnutrition and lack of clean water, and the importance of play. Campaigns also highlight regional child welfare stories and promote resources such as parenting information portals.
UNICEF primarily uses horizontal video ads, with a smaller portion produced as vertical Shorts. Most of these video spots run between 31 and 60 seconds in duration.
UNICEF's YouTube video ads appear predominantly in Portuguese, Spanish, and Romanian.
AdSee has indexed 72 YouTube ads from UNICEF, with 106M views in total, shown in 115 countries.
UNICEF's YouTube ads in the AdSee library ran most often in Brazil, Romania, Argentina, Mexico and Greece. In total they were shown in 115 countries.
AdSee estimates UNICEF's YouTube ad spend at $212K – $5.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by UNICEF.
The most-viewed UNICEF ad in the AdSee library is “International Day of Play — Protect Play, Protect Childhood”, with 25.4M views on YouTube.
UNICEF's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11020115049007022081?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.