The initial introduction of the store owners and the Tyrepower branding.

The ad opens with two store owners, Kim and Paul, standing in a garage setting with car lifts and vehicles in the background. They are wearing branded shirts. The scene then transitions to a dynamic graphic featuring a Kumho tire with the text 'MEGA MAY SALE' overlaid. This is followed by an animation of tires stacking up and a graphic promoting a 'BUY 3, GET 1 FREE' offer. The ad concludes with a shot of a woman, Dell, another store owner, speaking to the camera in a similar garage setting, followed by an exterior shot of the Tyrepower store logo and branding with contact information and partner logos.