The large "RCS vs SMS" text appearing on the building.

The ad opens with a blue car parked in front of a modern glass building. Text appears on the building: "RCS vs SMS". A man exits the car and walks towards the building entrance. The scene then shifts to the man sitting in the back of the car, looking at his phone. The phone screen displays a message with images and text, highlighting a Black Friday deal. The ad then splits into two screens, showing the RCS message on the left and a basic SMS message on the right, emphasizing the richer content of RCS. The final scenes show the car driving down a street with the text "RCS Every Time" appearing on screen, followed by the Twilio logo.