The initial shot of the woman in the bikini top and the text "I én av kofferterne skjuler det seg -" creates immediate intrigue.

The ad opens with a close-up of two women, one older and one younger, with the younger woman in a bikini top. Text overlays appear. The scene then shifts to a group of people standing on a platform, some holding hats, with umbrellas in the background. Another scene shows a man in a pinstripe suit speaking. This is followed by a close-up of a man's face, then a shot of a dollar sign shadow, and then two men in caps looking surprised at an open suitcase. The ad concludes with two men sitting and talking, one of whom is laughing, and a close-up of a woman with blonde hair speaking.