The striking "TRIDENT 660" logo with its red and white accents against a black background.

The ad opens with the brand logo and product name on a black background, then transitions to showcase the new Triumph Trident 660 motorcycle in various settings. It features close-ups of the bike's design elements, including the engine and fuel tank, as well as dynamic shots of it being ridden on roads. The editing is fast-paced, interspersing studio shots with action sequences.