The large '80% Dcto' graphic overlay in the first scene immediately grabs attention.

The ad features several scenes of women in different settings, showcasing clothing and accessories. The first scene shows a woman in a city environment, with a large '80% Dcto' graphic overlay. The second scene features a woman posing against a glass building. The third scene shows a woman in a bikini with a surfboard on a beach. The fourth scene shows a close-up of someone's legs walking on grass, wearing sandals. The final scenes show a smartphone displaying the Tricot app, with options to download it from various app stores.