The opening aerial shot of a snow-covered South Dakota landscape.

The ad opens with a sweeping aerial view of a snow-covered canyon in South Dakota, with the words "South Dakota" overlaid. It then transitions to a couple in a train, looking out the window, followed by them relaxing in bed, reading and drinking coffee. Next, a shot of the "Spirit of the Missouri" statue is shown, with a graphic overlay highlighting its features. The couple is then seen in an art museum, looking at paintings and a display of Native American clothing. The ad cuts to a chef plating a colorful dish, and then to the woman tasting food. Finally, the couple is shown toasting with cocktails, and the ad concludes with an aerial view of the Badlands, featuring the state outline and website.