The bright red and yellow Trafic logo and the headline 'LA RENTRÉE À MOINS DE 7€' grab attention.

The ad opens with a graphic of a notepad and the Trafic logo. It then transitions to showcase various school supplies, including markers, glue sticks, folders, rulers, and notebooks. A receipt-like graphic displays prices for different items. The ad features a montage of numerous school-related products, such as backpacks, pencil cases, water bottles, staplers, and chairs. The pacing is quick, with rapid cuts between different product displays. The final scenes show the Trafic logo with a tagline and website address.