The vibrant "LO NUEVO TEX" text and the smiling models in fashionable clothing.

The ad opens with a split screen. The left side features text and graphics, while the right side shows two young women modeling clothing. The first scene shows two women in crop tops and skirts. The second scene transitions to two different women wearing knitted tops and shorts. The third scene shifts to a laptop and phone displaying a website and app, with graphics of fruit and a beach chair. The overall editing style is fast-paced with quick cuts between scenes.