A close-up of a man's eyes with glitching digital text.

The ad opens with a close-up of a man's eyes, then cuts to him waking up in bed. He then joins his children for breakfast in a kitchen. The scene shifts to a red Dacia Spring car in a garage, then driving through city streets. The man is shown getting out of the car at a school, then driving again. He shops for groceries, and the car's interior and trunk are shown. A child is shown in the car, covering her ears. The car is shown driving through the city, with text overlays highlighting its features and price. The ad ends with a shot of the car driving down a street.