Smoke entering a house and a family reacting.

The ad opens in a kitchen with a stop-motion clay figure of a woman on the phone. Smoke appears from the right side of the screen, entering the house. The scene shifts to a family in a hallway, with smoke billowing in. A child runs towards the smoke. The scene changes again to a boy in a bedroom, also with smoke present. The final scene shows the woman from the beginning sitting on a couch, looking at her phone, with smoke around her. The ad uses stop-motion animation to depict the characters and their environment. The pacing is moderate, with scene changes occurring every few seconds.