A car driving on a snowy road, kicking up snow.

The ad opens with a car driving on a snowy road, kicking up snow. It transitions to a family in the snow with an open car trunk, featuring the Tire Choice logo. Then, a couple sits by a campfire in the snow, with the Tire Choice logo and a "Buy 3 Get 1 Free" offer. Another scene shows a family in the snow with offers for Cooper and Nexen tires. Finally, a couple is near a car trunk in the snow, with an offer for Goodyear tires. The ad ends with an aerial view of a car driving on a snowy road through a forest, with the Tire Choice logo and website.