The initial text "THOMAS" and the smiling face of Thomas Massie.

The video begins with a man named Thomas, then transitions to show a man named Eddie Gallrein. The ad uses quick cuts and text overlays to present a negative portrayal of Gallrein's political stances. It shows images of AOC, Kamala Harris, and Nancy Pelosi, then a name tag that says 'WOKE Ed Gallrein'. It then shows Gallrein in front of a screen with 'Diversity Equity Inclusion' text and images, and later a poster that says 'MUST HIRE DUE TO DIVERSITY, EQUITY, & INCLUSION MANDATES!'. The ad concludes with a shot of Gallrein and Scrabble tiles spelling out 'WOKE EDDIE' and the text 'YOU CAN'T SPELL WOKE EDDIE WITHOUT DEI'. The pacing is fast and aggressive, aiming to create a strong negative impression.