The RealReal YouTube Ads and Video Campaigns

#2708 YouTube advertiser by spendRetail EcommerceUnited StatesVerify on Google Ads Transparency Center

The RealReal operates an authenticated marketplace for pre-owned luxury goods, including apparel, fine jewelry, watches, and home decor. Across 84 markets, its YouTube advertising features 30+ video ads generating over 12.7M views. Campaigns frequently focus on authenticated luxury resale, vintage luxury styling, and buying and selling designer fashion.

Est. total spend
$25.3K – $633K
All-time, estimated range
Ads indexed
34
Total views
12.7M
Markets
84
Countries the ads ran in

Most-viewed The RealReal YouTube ads

Top 20 by views · list updated

See all 34 The RealReal ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

Start free

About The RealReal

The RealReal operates an online marketplace for authenticated pre-owned luxury goods, including apparel, fine jewelry, watches, and home decor. Founded in 2011, the company offers managed consignment services and operates both an e-commerce platform and physical brick-and-mortar retail locations. Headquartered in San Francisco, California, it primarily serves consumers across the United States.

Company
The RealReal, Inc.
Category
Authenticated luxury resale marketplace
Headquarters
United States
Advertises in
84 countries

The RealReal YouTube ads — FAQ

The RealReal is an online marketplace for authenticated pre-owned luxury goods, including apparel, fine jewelry, watches, and home decor. Based in the United States, The RealReal offers managed consignment services alongside its e-commerce platform and retail stores.
The RealReal's YouTube ads focus on authenticated luxury resale, building wardrobes with vintage luxury, designer fashion finds, and styling items like vintage mules. Several campaigns also highlight how to sell designer items through the platform.
The RealReal relies heavily on vertical, Shorts-style video ads, supplemented by standard horizontal formats. The majority of these ads are short spots lasting up to 15 seconds, along with a selection of longer videos up to one minute.
The RealReal advertises on YouTube entirely in English, targeting audiences interested in luxury consignment and resale.
AdSee has indexed 34 YouTube ads from The RealReal, with 12.7M views in total, shown in 84 countries.
The RealReal's YouTube ads in the AdSee library ran most often in the United States, Kenya, Bahrain, Hungary and Poland. In total they were shown in 84 countries.
AdSee estimates The RealReal's YouTube ad spend at $25.3K – $633K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by The RealReal.
The most-viewed The RealReal ad in the AdSee library is “The RealReal — Building a Dream Wardrobe with Vintage Luxury”, with 3.2M views on YouTube.
The RealReal's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01898863865433686017?region=anywhere
All brands →
#Brand · Industry · CountryEst. total spendAdsViewsActions
2695
Bernie & Phyl's FurnitureRetail EcommerceUS
$255K – $637K42 ads · 12.7M4212.7MView ads
2699
VictoRetail EcommerceDE
$127K – $636K65 ads · 18.2M6518.2MView ads
2701
TrodoRetail EcommerceSE
$54.4K – $635K24 ads · 18.1M2418.1MView ads
2702
FermobRetail EcommerceFR
$63.5K – $635K26 ads · 12.7M2612.7MView ads
2707
VelmoraRetail EcommerceCO
$127K – $634K84 ads · 63.4M8463.4MView ads
2712
ReservaRetail EcommerceBR
$97.2K – $632K51 ads · 48.6M5148.6MView ads
2715
Promart HomecenterRetail EcommercePE
$210K – $630K64 ads · 105M64105MView ads
2716
Crocs FranceRetail EcommerceFR
$157K – $630K36 ads · 19.7M3619.7MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.