A letter board with the words "THE UNBELIEVABLE PICTURE DAY" and a star.

The video opens with a close-up of a letter board displaying "THE UNBELIEVABLE PICTURE DAY" with a star. It then transitions to a man in a suit, Dan Aykroyd, speaking to the camera. Throughout the video, various individuals in costumes appear: someone dressed as Abraham Lincoln holding a wrestling championship belt, a boy scout holding a homemade device, a WWI soldier, a clown peeking from behind a curtain, a woman covered in snow, and a group of people in costumes posing together. The pacing is quick, with rapid cuts between Aykroyd and the costumed individuals. The video ends with a title card for "The Unbelievable with Dan Aykroyd" and the History channel logo.