The initial red screen with a stark black square.

The ad opens with a red screen and a small black square in the center. The text 'The Economist has you covered.' appears with the black square. Then, a montage of Economist magazine covers is shown, featuring headlines like 'GREENLASH', 'Gig factory', 'BIG. BEAUTIFUL. BONKERS.', 'The jobs apocalypse', 'The economics of superintelligence', and 'The coming debt emergency'. The montage is followed by the text 'The Economist' in red. Finally, the red screen returns with the text 'Go further.' and the Economist logo appears in a white rectangle.