A bride and her bridesmaids posing under a floral arch.

The ad opens with a bride and her bridesmaids posing under a floral arch. The scene then shifts to the bride with her parents, followed by a photographer taking pictures. The photographer makes humorous comments about the best day of the bride's life and the groom's men. The groom's men then appear wearing trash bags over their formal wear. The ad transitions to a website interface showing 'theblacktux.com', then a box with 'The Black Tux' logo is opened revealing a tuxedo, bow tie, and shoes. Finally, the bride and groom kiss under the arch, now both in formal wear, with the brand logo and website displayed.