The abrupt cut from a peaceful beach scene to a graphic depiction of a murder victim.

The ad opens with a wide shot of a crowded beach with people sunbathing and swimming. It quickly cuts to a close-up of a man lying on the floor with a bloody neck wound. Then, a woman with a shocked expression looks directly at the camera. The scene shifts to a woman playing cards at a table in a dimly lit room, followed by a woman walking outdoors. The ad concludes with a close-up of a woman in a hat holding cards.