The text "Salainen liittymätu" (Secret joining offer) in a striking font.

The ad opens with a soft purple background and text. A SIM card with the Telia logo appears, angled and casting a shadow. A circular graphic with "Mobiilivarmenne 0€" is overlaid on the SIM card. The ad then transitions to a dark purple background with the Telia logo animating in the center, followed by the full Telia logo and name.