The Telia logo and the prominent text 'Suur valik' grab attention.

The ad opens with a dark purple background and the Telia logo. Text appears that says 'Suur valik'. Then, a blue Samsung phone is shown from the back and front, with a light blue abstract shape on the screen. The text changes to 'Suur valik Samsungi telefone'. The background has subtle flowing lines. The pacing is slow and deliberate.