The prominent "-20%" discount graphic.

The ad opens with a close-up of Tchibo coffee capsules, then pans out to show three boxes of Tchibo Cafissimo coffee capsules. One box is open, revealing many capsules inside. A large red circle with "-20%" inside is prominent. The background is a solid red. The ad transitions to show a Tchibo card and text overlays. Finally, it shows icons for a Tchibo store and a mouse cursor clicking on a website address.