The initial shot of the four identical, sleek lip butter tubes against a vibrant purple background.

The ad opens with a shot of four identical tubes of EOS Cashmere Lip Butter standing upright against a soft purple background. The camera then zooms in on one tube, showing the applicator tip. This is followed by a split screen showing a woman applying the lip butter and a close-up of a smiling mouth. The text 'velvety, soft lips' appears on screen. The ad then returns to the shot of the four tubes, with text about 'Vanilla Cashmere' appearing. The final shot shows the tubes again with the product name.