The initial text 'Ce Black' and falling confetti.

The ad opens with a green background and the text 'Ce Black'. Confetti falls as a notification appears on a phone screen showing a payment of 100,394 XOF. The text 'Ce Black Friday' appears, followed by 'Bamako bouge!'. A woman smiles while looking at her phone, and a man walks with shopping bags and a coffee. The text 'à ne pas manquer' appears. The ad then shows a phone screen with the Taptap Send app, demonstrating currency exchange from EUR to XOF. People are shown smiling and using their phones, with graphics indicating security and speed. The final screen shows the Taptap Send logo with text about transfer fees and security.