A man on a bus looking at his phone with food app icons.

The ad opens with a man, Franck, on a bus, looking at his phone. The screen shows food delivery app icons. He then appears in a cave, holding a measuring tape, and later in a control room with scientists. The scene shifts to a surreal pink room where people are celebrating a giant waffle. Franck is back on the bus, ordering a chicken burger on his phone. The ad concludes with a forklift delivering a giant burger in the cave setting, and then the Takeaway.com logo.